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Esika Lipstick Application on Billboard Model

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Credits

Brand: Esika

Agency / Production / VFX: Unknown

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Metadata

Brand Industry: Beauty & Personal Care

Country: Peru

City: Lima

Effects / Animations: Billboard & Digital Screen, Morphing & Transformation, Complex Motion

Surroundings: Belcorp Building, Streets, Cars

Date posted: April 26, 2024

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In this Ésika fake ooh ad, a captivating visual unfolds at Belcorp Headquarters in Lima, Peru, where a street-side billboard appears to come alive as a lipstick-holding hand extends outward to apply bold color on a distant building advertisement. The ad humorously reimagines a static beauty campaign with a computer generated graphics twist as the model’s lips transform in real-time, showcasing the enduring vibrancy of Ésika Colorfix Duo Tattoo lipstick. A creative execution that masterfully blends surprise and visual storytelling with a memorable twist on long-lasting cosmetics.

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