L’Oréal Groupe Mona Lisa's Facial Balm

In this L’Oréal Groupe fake out of home ad, a tiller firetruck rolls through the streets of Times Square carrying a giant Kiehl’s Ultra Facial Skin Barrier Repair Balm with Squalane. The scene unfolds as the truck stops in front of a massive billboard of the Mona Lisa, and in a mesmerizing moment, the balm is applied to the crack lines on her cheeks. As the balm works its magic, the cracks disappear, revealing a smoother, more radiant complexion. Then, in a surprising twist, Mona Lisa’s famous expression softens, she smiles, and even winks. With an engaging use of CGI effects, this L’Oréal Groupe simple product description fake out of home ad transforms an iconic masterpiece into a fresh, relatable spectacle, highlighting L'Oréal Groupe’s campaign promotional goal.