L’Oréal Groupe Mona Lisa's Facial Balm
Mona Lisa Winks in Times Square
This L’Oréal Groupe fake out-of-home ad features a tiller firetruck navigating Times Square, transporting a giant Kiehl’s Ultra Facial Skin Barrier Repair Balm with Squalane.
The truck halts before a large billboard of the Mona Lisa, where the balm is applied to the crack lines on her cheeks. As the balm takes effect, the cracks vanish, revealing a smoother, more radiant complexion. Subsequently, the Mona Lisa's expression softens, she smiles, and winks.
Utilising CGI effects, this L’Oréal Groupe ad transforms the iconic masterpiece into a fresh, relatable spectacle, aligning with the campaign's promotional objectives.
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FOOH Impact ScoreOutstanding
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Credits
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