FOOH Impact Score:
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Solid
Learn moreIn this L'Oréal Paris mixed reality ad, a sleek car drives along a quiet street past an Ulta Beauty storefront, with 'L'Oréal Paris' marked clearly on the pavement. The ad dramatically reimagines the storefront as a blank canvas as an orange poster unrolls like fabric, entirely covering the building and obscuring the Ulta Beauty logo, eventually revealing the message: 'COMING SOON.' A dynamic moment unfolds as a sudden wind lifts the poster and sends it flying away alongside the moving car. A captivating ad that masterfully blends creativity with a memorable twist on product storytelling.
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L'Oréal Paris
Pantene
Sephora
Pantene
L'Oréal Paris
Sephora
L'Oréal Paris
L'Oréal Paris