FOOH Impact Score:
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact. Learn more
Solid
Learn moreIn this Durex FOOH ad, a grand Christmas tree sparkles to life with a shining star and a spiraling clear glass tube wrapping around it, guiding a smooth liquid flowing like a gentle stream under captivating CGI effects. The ad humorously reimagines a traditional holiday display with a sensual twist as it becomes a bold expression of pleasure, enhanced by the presence of Durex lubricants in festive red packages—one upright and the other cheekily toppled. An effective execution that masterfully blends humor and creativity with a memorable twist on intimacy and self-expression.
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