Liquid I.V. Hydrating Powder Pours on Bottled Water
Impressive
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Imagine a quiet suburban street turning into the stage for a colossal hydration display. That’s the dynamic premise of this Liquid I.V. FOOH ad featuring a massive sachet being poured into a giant water bottle in the middle of the road. The video unfolds as the viewer’s point of view follows a car cruising down the avenue, eventually focusing on a digital billboard where the Liquid I.V. packet empties into an oversized bottle and the message on the screen refreshes in real time to highlight hydration benefits. Using engaging VFX, this Liquid I.V. FOOH ad transforms an ordinary urban street into an insightful product showcase.
