Blog
Insights, trends, and deep dives into the world of CGI, VFX, and creative advertising.
Blog
Insights, trends, and deep dives into the world of CGI, VFX, and creative advertising.
Creator Spotlight: Murph Studio
Murph Studio’s FOOH work starts with observation — spotting everyday moments that already feel composed, then extending them through CGI with restraint and intention.
Sports Ad Spending in 2026: Where Attention Concentrates, and How Brands Win
Winter Olympics, FIFA World Cup, Super Bowl: 2026 is a mega year for ad spend in sports. Check out the marketer’s playbook for timing, spend shifts, and fan-first creativity that gets shared.
Fake Out of Home Advertising by City
Explore how Fake Out of Home (FOOH) advertising comes to life in cities around the world, using iconic landmarks and settings as the backdrop for viral mixed reality ads.
Top 14 FOOH Ads from the Netherlands
A look at 14 Fashion & Apparel FOOH ads filmed in the Netherlands. See how brands used Dutch cities to get attention and social reach.
FOOH Creator Spotlight: Ilya Sigachev
Ilya Sigachev builds FOOH around one rule: if the shot wouldn’t be interesting without CGI, it’s not worth doing.
14 Best Fashion & Apparel FOOH Ads
A look at the top 14 Fashion & Apparel Mixed reality ads that went viral.
Valentine's Day Marketing 2026: Why Brands Can’t Afford to Ignore This Strategy
A practical look at why Valentine’s Day FOOH matters in 2026, with proven strategies brands are using to stand out during the most competitive season of the year.
FOOH Creator Spotlight: Day Five
A deep dive with Australian CGI studio Day Five on FOOH, storytelling, AI tools, and what it really takes to create work for Dior, La Roche and many more.
Top FOOH Campaigns in Spain and Why They Worked
Discover why Spain has become a prime location for FOOH ads, with 12 standout campaigns to learn from.
Creator Spotlight: TOM MADE THAT
The most interesting work in advertising right now comes from creators who turn technical capability into narrative momentum. That’s exactly where TOM MADE THAT operates.
Best Holiday FOOH Campaigns: 12 Examples You Need to See
A breakdown of 2025’s most effective Fake Out of Home holiday ads and how they captured global attention.
10 Best Food & Beverage FOOH Ads (2026 Update)
The food and beverage industry is going beyond traditional ads. Here’s how brands are using Fake Out of Home in 2026 to stay top of mind.