Blog
Insights, trends, and deep dives into the world of CGI, VFX, and creative advertising.
Creator Spotlight: Murph Studio
Murph Studio’s FOOH work starts with observation — spotting everyday moments that already feel composed, then extending them through CGI with restraint and intention.
Sports Ad Spending in 2026: Where Attention Concentrates, and How Brands Win
Winter Olympics, FIFA World Cup, Super Bowl: 2026 is a mega year for ad spend in sports. Check out the marketer’s playbook for timing, spend shifts, and fan-first creativity that gets shared.
Fake Out of Home Advertising by City
Explore how Fake Out of Home (FOOH) advertising comes to life in cities around the world, using iconic landmarks and settings as the backdrop for viral mixed reality ads.
Top 14 FOOH Ads from the Netherlands
A look at 14 Fashion & Apparel FOOH ads filmed in the Netherlands. See how brands used Dutch cities to get attention and social reach.
FOOH Creator Spotlight: Ilya Sigachev
Ilya Sigachev builds FOOH around one rule: if the shot wouldn’t be interesting without CGI, it’s not worth doing.
14 Best Fashion & Apparel FOOH Ads
A look at the top 14 Fashion & Apparel Mixed reality ads that went viral.
Valentine's Day Marketing 2026: Why Brands Can’t Afford to Ignore This Strategy
A practical look at why Valentine’s Day FOOH matters in 2026, with proven strategies brands are using to stand out during the most competitive season of the year.
FOOH Creator Spotlight: Day Five
A deep dive with Australian CGI studio Day Five on FOOH, storytelling, AI tools, and what it really takes to create work for Dior, La Roche and many more.
Top FOOH Campaigns in Spain and Why They Worked
Discover why Spain has become a prime location for FOOH ads, with 12 standout campaigns to learn from.
Creator Spotlight: TOM MADE THAT
The most interesting work in advertising right now comes from creators who turn technical capability into narrative momentum. That’s exactly where TOM MADE THAT operates.
Best Holiday FOOH Campaigns: 12 Examples You Need to See
A breakdown of 2025’s most effective Fake Out of Home holiday ads and how they captured global attention.
10 Best Food & Beverage FOOH Ads (2026 Update)
The food and beverage industry is going beyond traditional ads. Here’s how brands are using Fake Out of Home in 2026 to stay top of mind.
Top 12 FOOH Ads Filmed in Singapore (2025)
Fake out-of-home is redefining how brands show up in Singapore. These 12 fake out-of-home ads show how brands are fusing art, tech, and culture to stay seen.
8 FOOH Christmas Ads You Need to See
Check out these 8 FOOH Christmas ads that redefine holiday marketing in 2025. Learn how brands use Fake Out of Home advertising to bring festive magic to life.
Black Friday FOOH Ads: 7 Best Campaigns of 2025
Explore 2025’s best Black Friday & Cyber Monday ads with examples and marketing takeaways.
FOOH Creator Spotlight: The Sun Project
The Sun Project shows FOOH at its best: one human trigger, instant cause-and-effect. Read the full interview here.
FOOH in Sydney: 12 Must-Watch Campaigns of 2025
Sydney has become a global testing ground for fake out-of-home creativity. Here are 12 FOOH ads that show how brands are scaling creativity across the city.
Beauty & Personal Care FOOH Ads: 11 Best Examples
FOOH ads are reshaping how beauty brands connect with audiences. Here are 11 fake out-of-home campaigns that stood out this year.
Dubai FOOH Advertising: 10 Examples in 2025
See why Dubai is the global capital for Fake Out of Home. These 10 campaigns showcase the boldest uses of CGI in advertising for 2025.
Los Angeles FOOH Ads: 11 Standout Campaigns in 2025
Discover 11 of the best Fake Out of Home ads in Los Angeles. See how CGI transformed the city into a marketing playground in 2025.
The Top 9 Halloween Ads to Inspire Your 2025 Campaign
Explore 9 of the best Halloween FOOH ads in 2025. Learn how brands use Fake Out of Home to bring frightful fun to life.
Best FOOH Ads in Vienna 2025
Discover 8 standout FOOH ads filmed in Vienna. See how top brands use Austria's imperial capital for viral marketing campaigns.
Top 8 Examples of FOOH Ads in Berlin
Explore the best Berlin ads examples in 2025. See how brands use CGI and creativity to transform the city into a stage for viral FOOH campaigns.
FOOH Ads in Tokyo: 8 Best Examples (2025)
Discover 8 of the best FOOH ads filmed in Paris. From couture fashion to movie promos, these campaigns reimagine the city’s most famous landmarks in unexpected ways.
The Best FOOH Ads in Paris
Discover 8 of the best FOOH ads filmed in Paris. From couture fashion to movie promos, these campaigns reimagine the city’s most famous landmarks in unexpected ways.
The Tools Behind FOOH Part IV: Camera Tracking
Learn how camera tracking works in Fake Out-Of-Home (FOOH) production and which tools deliver the best results.
FOOH Trends in 2025
What are FOOH trends in 2025? We break down the formats, aesthetics, and creator partnerships shaping 2025's biggest campaigns.
BlenderMCP: A glimpse into the future of 3D Content Creation with AI
Discover how BlenderMCP uses AI to simplify 3D content creation for designers, art directors, and creatives in advertising and FOOH.
Best FOOH ad examples in New York
FOOH is taking over NYC. Explore these 8 standout FOOH campaigns that prove why the Big Apple is a global playground for bold marketing.
Top 5 Overused CGI elements in FOOH
From parachutes to hot air balloons, these CGI elements have been run to the ground. Here’s how to avoid copy-paste CGI and stand out instead.
Top 6 FOOH examples in London
London's global landmarks and creative culture make it ideal for FOOH ads. Check out the best FOOH ads in London and why they're so effective.
Pikatwists by Pika AI: How to Quickly Test VFX Ideas in Your Own Videos
The newest Pika AI tool edits real footage with a single prompt. Here’s how it performed in an actual FOOH VFX test.
Pika AI Review: A VFX Artist Take on It’s Strengths (and Limits) for CGI Ads
We tested the most talked-about Pika AI tools to see how you can use them for CGI ads, concept mockups, and early-stage FOOH ideas.
How to Pitch FOOH: A Step-by-Step Guide for Agencies
Master the FOOH pitch successfully. Learn how to prove impact, handle objections & win the client.
The Tools Behind FOOH Part III: Shooting and Capturing Footage
Discover the technical aspects of capturing footage for fake out-of-home advertising.
ChatGPT 4.0: How to create a FOOH mockup in under 20 minutes
Discover how ChatGPT 4.0 image generation feature helps FOOH creators visualize campaign ideas and generate mockups in minutes.
Porsche and Lamborghini’s Latest Ads Are Fake – And That’s What Makes Them Go Viral
Discover how Porsche and Lamborghini use FOOH in car advertising to create high-impact, viral campaigns that captivate global audiences.
How FOOH is Changing Movie Marketing – Lessons from Viral Campaigns
Is this the new way to promote movies? Here is all you need to know about FOOH movie marketing.
The Tools Behind FOOH Part II: Pre-Production Planning
We’ve tested the best FOOH Pre-Production tools and strategies to help you plan campaigns smarter. Check them out in Part II of our blog series!
The Tools Behind FOOH Part I: Ideation and Concept Development
Effective fake out of home campaigns start with strong FOOH ideation. Find out which tools and techniques work best for your campaign.
The Tools Behind FOOH Ads
Learn how tools like motion graphics, visual effects, and audio design come together to create the magic of FOOH ads in modern marketing.
FOOH: The Beginner’s Guide for Agencies
Want to explore FOOH advertising? This guide walks agencies through brainstorming ideas, finding partners, and crafting seamless campaigns.
Why FOOH Advertising Should Be Part of Your Marketing Strategy
Discover why FOOH advertising is a must for your marketing strategy. Learn 5 top reasons how it can benefit your next marketing campaign.
What is FOOH or Fake Out of Home Advertising?
Learn everything about Fake Out of Home advertising in this guide, and how it can help you stand out in a crowded market.