Nespresso Giant Capsule Transforms Castel dell'Ovo
Nespresso Giant Capsule at Castel dell'Ovo
This FOOH (fake out-of-home) advertisement for Nespresso features a giant hand placing a coffee capsule onto the historic Castel dell'Ovo in Naples, Italy. The ancient fortress is instantly transformed into an immersive coffee experience.
The ad humorously reimagines the iconic Italian landmark wrapped in cream-coloured packaging, with a transparent coffee cup levitating above it. This creative campaign highlights Nespresso's new compostable capsule collection, blending it with Italian heritage.
A
FOOH Impact ScoreImpressive
SA-TierBCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more
Credits
Brand:
Artist:Alkanoids
Magnum Ice Cream Comes Out from Screen
Nespresso Coffee Emerges Atop Bosco Verticale
Agora Mall Giant Chocolate Bar Spins Into Giant Mug
Polux Studio
Starbucks Coffee Machine Spout on Door
Busterwood
Pasqua Wine Vending Machine on Building Facade
Chiquita Banana Installations Through Cities
Coca-Cola Can Transformation in Street Factory
rendersnek
Krispy Kreme Airship Drops Donut Parachutes
Synergy Studio
Burger King Man Grabs Burger from Digital Screen
Nescafé Towers Open to Reveal Giant Coffee Bottles
Staff PickSwarovski Jewelries Fly Across Pink Crystal Cities
Antoni Tudisco
TRUFF Burger and Sauce 3D Screen Display