Nespresso Giant Capsule Transforms Castel dell'Ovo
A
FOOH Impact Score
Impressive
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A-Tier
B
C
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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In this Nespresso engaging FOOH ad, a giant hand places a coffee capsule atop the historic Castel dell'Ovo in Naples, instantly transforming the ancient stronghold into an immersive coffee experience. The ad humorously reimagines the iconic Italian fortress wrapped in cream-colored packaging, complete with a transparent coffee cup levitating above, as if redefining the ultimate coffee break. A memorable campaign that masterfully blends creativity with a distinctive twist on sustainable coffee, highlighting Nespresso's new compostable capsule collection against the backdrop of Italian heritage.
