Kia Dissolving Marble SUV Monument

Kia EV3: Duomo di Milano Reveal

This CGI advertisement for Kia features a woman filming a marble SUV monument in front of the Duomo di Milano. The monument's pedestal is engraved with the words “STAY TUNED.”

Through computer-generated imagery, the marble surface of the monument dramatically dissolves to reveal the Kia EV3. This creative reveal serves as a brand storytelling moment, inviting viewers to anticipate the Open Weekend on November 23 and 24, 2024.

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Credits

Brand:Kia
Agency:Innocean Italy
Production:Bluemotion 3D
VFX:Bluemotion 3D
Sound:Bluemotion 3D

Metadata

Work Type: FOOH
Brand Industry:Automotive
Country:Italy
City:Milan
Date posted:November 12, 2024
Source:Instagram