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Lexus Car Color Transformation in Motion

FOOH Impact Score:

The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact. Learn more

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Credits

Brand: Lexus

Agency / Production / VFX: Unknown

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Metadata

Brand Industry: Automotive

Country: Unknown

City: Unknown

Effect / Animation: Morphing & Transformation

Surroundings: Race Tracks, Garages

Date posted: February 22, 2024

fooh.com is the biggest cgi video library currently existing. If you are the creator of this creative Lexus ad or you have an example you could not find in our library, contact us through the following form: Submit your work!

In this Lexus cgi video, a Flare Yellow Lexus LC 500 glides forward on the track. As it moves, its bold color dissolves into shimmering particles, peeling away in slow motion. The scene unfolds as the car seamlessly transitions into a sleek Cloudburst Gray, evolving before the viewer’s eyes while maintaining its effortless momentum. In another scene, the Flare Yellow Lexus pulls into a garage, but in the mirror’s reflection, it appears in Cloudburst Gray. With a Captivating use of VFX, this Lexus cgi video transforms the concept of color and change into a fresh, relatable spectacle, highlighting Lexus’s pursuit of change and progress.

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