FOOH Impact Score:
Outstanding
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Imagine a historic estate becoming a high-speed proving ground. That’s the dynamic premise of this Mercedes-Benz mixed reality ad featuring the Mercedes-AMG GT 63 PRO seemingly crashing through a stone wall at Goodwood. The video unfolds as the high-performance vehicle bursts into view, leaving behind vivid red tire streaks that vividly contrast with the traditional countryside backdrop. Using engaging CGI effects, this Mercedes-Benz mixed reality ad transforms the storied heritage site into an innovative product showcase.