Mentos Candy Flying Saucers Above Building
C
FOOH Impact Score
Improvable
S
A
B
C-Tier
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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In this Mentos fake ooh ad, colorful candies hover mid-air around Katowice's iconic Spodek arena, their bright orange, pink, and yellow hues creating an engaging display above the UFO-shaped structure. The ad humorously reimagines the well-known Polish landmark with a giant Mentos roll in the foreground, positioning the brand as a sweet addition to everyday urban scenery. A creative piece that masterfully blends humor and creativity with a distinctive take on refreshing city life.
