FOOH Impact Score:
Solid
Learn moreIn this Onitsuka Tiger cgi ad, the scene opens from inside a cozy room looking out to a window where an enormous Mexico 66 shoe begins its ascent. The scene unfolds as the massive shoe slowly rises into view, followed by sweeping shots of multiple oversized Mexico 66s floating and rotating through the sky near the Eiffel Tower, set gracefully against the Parisian skyline. With a memorable use of computer generated imagery, this Onitsuka Tiger footwear campaign transforms familiar Paris landmarks into a fresh, relatable spectacle, highlighting Onitsuka Tiger’s Hôtel concept event happening in Paris on July 22, 2024.
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