Roomlane Floating Furniture Street Art

This Roomlane Furniture CGI campaign begins with various pieces of Roomlane’s sustainable furniture floating gracefully above Melbourne’s Hosier Lane, set against the backdrop of the laneway’s iconic street art. This moment cleverly highlights the brand’s commitment to eco-conscious design as pedestrians below snap photos of the murals, unaware at first of the elegant chairs and tables suspended midair and gently moving up and down — some even hovering above the rooftops. As a perfect blend of distinctive storytelling and creative product integration, the CGI effects enhancement is designed for spotlighting the brand’s sustainable furniture collection in an urban, artistic setting.