Sephora Blush Powder Riding on Escalator
Staff Pick
Sephora Blush Powder Escalator Takeover
This fake out-of-home (FOOH) CGI advertisement for Sephora features oversized YSK Beauty Make Me Blush Powder compacts. The video is set inside Westfield London, where the Sephora storefront is visible.
Enormous blush compacts are shown riding down the escalators, one after another. Simultaneously, additional compacts glide overhead along the exposed ductwork. One compact opens mid-descent, revealing its vibrant shade and built-in mirror.
The ad uses dynamic CGI effects to transform the retail space into a product showcase, highlighting the restocked YSK Beauty Make Me Blush Powder.
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FOOH Impact ScoreOutstanding
S-TierABCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more
Credits
Brand:
Artist:Untitled Production
Agency:Lilu Agency
Production:Untitled Production
VFX:Untitled Production
Sound:Untitled Production
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