Maybelline Sky High Mascara Giant Lashes in London
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FOOH Impact Score
Outstanding
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In this Maybelline mixed reality ad, a London Underground train rolls in, featuring a giant lash attached to its headend. As it passes, a massive Sky High Mascara fixed to the wall gently brushes the lash, coating it effortlessly. The ad humorously reimagines city transportation with a mascara solution that enhances lashes on the go. A creative mixed reality ad that masterfully blends innovation with a memorable twist on beauty.
