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Sephora Flowers Bloom on Pavement

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Credits

Brand: Sephora

Agency / Production / VFX: Unknown

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Metadata

Brand Industry: Beauty & Personal Care

Country: Romania

City: Bucharest

Effects / Animations: Large Objects, Simple Motion, Complex Motion

Surrounding: Palace of the Parliament

Date posted: March 8, 2025

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In this Sephora vfx advertising, nature defiantly reclaims concrete as the scene opens at the front parking lot of the Palace of the Parliament in Bucharest, Romania, where grass, sunflowers, and Cassia fistula burst through the pavement while yellow butterflies drift gently in the breeze. The scene unfolds as a carousel-like structure emerges in the distance, adorned with bold black-and-white stripes, a spiraling yellow ribbon, oversized lollipop-shaped discs, and a large white pinwheel, all displaying the Sephora logo, inviting everyone to celebrate Women's Day with Sephora. With a dynamic use of augmented reality, this Sephora beauty campaign vfx advertising transforms a landmark destination into a vibrant, relatable spectacle, highlighting Sephora’s celebration of inclusivity and empowerment on Women's Day.

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