FOOH Impact Score:
Outstanding
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This Club Med cgi ad begins with a tranquil lake scene at dusk, gently lit by hundreds of floating lanterns drifting over the surface. This moment cleverly highlights the brand’s immersive and serene travel experiences as a single lantern, shaped like the Club Med logo and anchored subtly from beneath the water, glows with a steady light while the lanterns' golden reflections ripple calmly across the lake. As a perfect blend of resonant storytelling and captivating product integration, the VFX enhancement is designed for celebrating the joy and unity of the Chinese New Year season.