Universal Pictures UK Gru's Scarf at Tower Bridge

Imagine London’s Tower Bridge becoming a canvas for an oversized fashion statement. That’s the Captivating premise of this Universal Pictures FOOH ad featuring a massive version of Gru’s iconic striped scarf. The video unfolds as a woman captures a video of the enormous scarf draped over the bridge, with the orange 'Despicable Me 4' title embroidered on it. From another angle, the scarf's other end is wrapped around one of the towers, making it appear as if Gru himself had claimed the landmark. As pedestrians marvel at the sight, this campaign builds excitement for the upcoming Despicable Me 4 premiere in London. Using computer generated graphics, this Universal Pictures FOOH ad transforms Tower Bridge into an Effective product showcase.