Universal Pictures UK Gru's Scarf at Tower Bridge

This Universal Pictures FOOH ad transforms London’s Tower Bridge into a massive product showcase for Despicable Me 4. The video features an oversized version of Gru’s iconic striped scarf draped over the landmark.

The scarf, embroidered with the orange 'Despicable Me 4' title, appears to wrap around one of the towers, as if Gru himself had claimed the bridge. Pedestrians are shown marveling at the sight, building excitement for the film's London premiere. This campaign uses computer-generated graphics to create the effect.