DM Giant Nail Polish Painting Crosswalk

DM Giant Nail Polish Paints Crosswalk

This DM FOOH (fake out-of-home) ad features a giant DM nail polish bottle transforming a city street. The video shows the oversized bottle gliding over a white pedestrian walkway, leaving a bold red streak of 'Super Shine & Stay Nail Polish' in its wake.

As the fresh colour shimmers, a woman playfully skips over it, smiling as she avoids the 'wet polish'. This VFX campaign transforms an urban walkway into an impactful product showcase, inviting viewers to share their thoughts on a colourful future.

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FOOH Impact ScoreSolid
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Credits

Brand:DM

Metadata

Work Type: FOOH
Brand Industry:Beauty & Personal Care
Date posted:September 25, 2024
Source:Instagram