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Cetaphil Wrapped Bottle Rolls at Times Square

FOOH Impact Score:

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Credits

Brand: Cetaphil

Agency / Production / VFX: Unknown

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Metadata

Brand Industry: Beauty & Personal Care

Country: USA

City: New York City

Effects / Animations: Large Objects, Complex Motion

Surroundings: Times Square, City

Date posted: December 24, 2024

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This Cetaphil vfx advertising begins with an oversized branded gift box materializing prominently in the middle of Times Square. This moment cleverly highlights the brand’s seasonal generosity as the giant white box, wrapped in a bold blue ribbon and bow, seems to have landed amidst the bustling crowd and neon-lit billboards of New York City, towering above traffic barriers and drawing attention from surprised pedestrians. As a perfect blend of resonant storytelling and dynamic product integration, the augmented reality enhancement is designed for boosting holiday brand visibility.

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