À La Mère de Famille Giant Popsicles at the Beach

In this À La Mère de Famille FOOH campaign, the scene opens on the authentic storefront before dramatically shifting to a vivid beach where two people dash toward a giant black-and-white Papino popsicle. The ad humorously reimagines a sunny coastline as a whimsical setting for the oversized treat, which appears throughout in inventive ways—from a kid kayaking across its frosty surface, to a woman getting pulled across the water behind it like a jet ski. A distinctive execution that masterfully blends fun and brand storytelling with a memorable twist on handmade ice cream.