À La Mère de Famille Giant Popsicles at the Beach
A
FOOH Impact Score
Impressive
S
A-Tier
B
C
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
Learn moreFOOH.com is the biggest authentic library. If you are the creator of this À La Mère de Famille ad or would like to add your work Submit your work!
In this À La Mère de Famille FOOH campaign, the scene opens on the authentic storefront before dramatically shifting to a vivid beach where two people dash toward a giant black-and-white Papino popsicle. The ad humorously reimagines a sunny coastline as a whimsical setting for the oversized treat, which appears throughout in inventive ways—from a kid kayaking across its frosty surface, to a woman getting pulled across the water behind it like a jet ski. A distinctive execution that masterfully blends fun and brand storytelling with a memorable twist on handmade ice cream.
