Rauch Happy Day Fruits Emerge from Cup to City
Rauch Happy Day Fruit Explosion in Vienna
This faux out-of-home (FOOH) CGI advertisement for Rauch Happy Day Passion Fruit juice depicts a barista in a downtown Vienna café pouring the vibrant juice into a mixing cup.
This action triggers a sudden eruption of tropical fruits that flood the countertop and overflow onto the building’s exterior. The view then zooms out to show the produce sprawling across rooftops and city streets, before transitioning to an aerial perspective where colourful fruit piles crown landmarks such as St. Stephen’s Cathedral.
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Credits
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