Magnum Ice Cream Stands on Music Festival Grounds
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FOOH Impact Score
Impressive
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A-Tier
B
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This Magnum cgi video begins with festivalgoers arriving at Parc del Fòrum in Barcelona, heading eagerly toward the Primavera Sound grounds. This moment cleverly highlights the brand’s ability to create unforgettable experiences as they are welcomed by the striking sight of a massive Magnum ice cream towering over the crowd with the Primavera Sound stage visible in the background. As a perfect blend of captivating storytelling and clear product integration, the CGI enhancement is designed for building anticipation around the Magnum x Primavera collaboration happening June 5–7, 2025.
