Magnum Ice Cream Stands on Music Festival Grounds
Magnum Ice Cream at Primavera Sound
This CGI video opens with festivalgoers arriving at Parc del Fòrum in Barcelona, making their way towards the Primavera Sound grounds. They are greeted by the striking sight of a massive Magnum ice cream, towering over the crowd, with the Primavera Sound stage visible in the background.
This CGI enhancement is designed to build anticipation for the Magnum x Primavera collaboration, scheduled to take place from June 5–7, 2025. The video aims to blend captivating storytelling with clear product integration, highlighting the brand's ability to create memorable experiences.
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FOOH Impact ScoreImpressive
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