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Maybelline High Rise Mascara from Plane Window

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Credits

Brand: Maybelline New York

Who we think created this: why.cgi

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In this Maybelline fake OOH ad, a giant Maybelline Sky High Mascara bottle and its upside-down brush tower over the Copenhagen skyline, their metallic pink color blending seamlessly with the soft hues of the dusk sky. The ad humorously reimagines urban landmarks with a mascara display that appears almost surreal when viewed from the window of a passing airplane, making it feel like a natural extension of the city. A Dynamic fake OOH ad that masterfully blends creativity with a memorable twist on beauty promotion.

Metadata

Brand Industry: Beauty & Personal Care

Country: Denmark

City: Copenhagen

Effects / Animations: Revealing, Large Objects

Surroundings: Scandic Palace Hotel, Cityscape

Posted on July 27, 2024

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