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Fenty Beauty Pink Gloss Cab Roaming in NYC

FOOH Impact Score:

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Credits

Brand: Fenty Beauty

Agency / Production / VFX: Unknown

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Metadata

Brand Industry: Beauty & Personal Care

Country: United States of America

City: New York

Effects / Animations: Large Objects, Simple Motion

Surroundings: Cobblestone Streets, Streets, Shops

Date posted: April 29, 2025

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In this Fenty Beauty FOOH ad, a pink cab coated in a gloss-like texture cruises down a cobblestone street with a giant Gloss Bomb perched on its roof, showcasing the limited edition lip product. The scene unfolds as the cab’s glittery interior reveals fleeting glances of the bustling urban landscape, transitioning to a New York street where the cab continues its smooth ride past shop windows featuring displays of the Gloss Bomb, eventually coming to a stylish stop. With a captivating use of CGI effects, this Fenty Beauty lip gloss FOOH ad transforms a typical city commute into a fresh, relatable spectacle, highlighting Fenty Beauty’s focus on bold, limited-time offerings.

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