Ritual Massive Capsule at Metropolitan Museum
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FOOH Impact Score
Outstanding
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In this Ritual cgi campaign, a tranquil exhibition hall at the Metropolitan Museum of Art is disrupted by the surreal sight of a massive clear capsule floating among the artwork. The ad creatively reimagines the museum space with a Natalbiotic capsule encasing a white inner capsule and brown micro tablets, showcasing Ritual’s innovative approach to preserving probiotic and prebiotic integrity. A distinctive execution that masterfully blends dramatic visuals with a captivating twist on wellness technology.
