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Fenty Beauty Lipsticks Flood from Public Library

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Credits

Brand: Fenty Beauty

Agency / Production / VFX: Unknown

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Metadata

Brand Industry: Beauty & Personal Care

Country: United States of America

City: New York

Effects / Animations: Building Transformation, Avalanche, Rigid-Body, Growth

Surrounding: New York Public Library

Date posted: April 11, 2025

Source: Instagram

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In this Fenty Beauty FOOH campaign, a metallic door dramatically opens at the New York Public Library – Stephen A. Schwarzman, unleashing a cascade of Gloss Bomb Shimmer Stix tubes that roll across the steps. The ad humorously reimagines the iconic library facade as a beauty wonderland, where floral vines sprout and climb the stone pillars while a towering lipstick tube stands behind the open door. A computer generated imagery that masterfully blends humor and creativity with a memorable twist on cosmetic branding.

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