Fenty Beauty Lipsticks Flood from Public Library
Fenty Beauty Lipsticks Flood New York Public Library
This Fenty Beauty FOOH campaign features a metallic door dramatically opening at the New York Public Library – Stephen A. Schwarzman. A cascade of Gloss Bomb Shimmer Stix tubes then rolls across the library steps.
The advertisement humorously reimagines the iconic library facade as a beauty wonderland. Floral vines sprout and climb the stone pillars, while a towering lipstick tube stands behind the open door. This computer-generated imagery masterfully blends humour and creativity, offering a memorable twist on cosmetic branding.
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FOOH Impact ScoreOutstanding
S-TierABCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more
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