FOOH Impact Score:
Outstanding
Learn moreImagine a pink delivery truck driving through a narrow cobblestone street in Salvador, Brazil, packed with beauty products. That’s the Surprising premise of this Fenty Skin fake ooh ad featuring the brand’s arrival at Sephora Brazil. The video unfolds as the truck drives along, displaying the Fenty Skin logo on its side, while a glass window at the back reveals an assortment of products inside. Suddenly, as the vehicle hits a bump in the road, the back door swings open, causing all the products to spill onto the street, leaving a trail behind as it continues on its way. Using Dynamic computer generated imagery, this Fenty Skin fake ooh ad transforms a routine delivery into an Engaging product showcase.
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