Urban Decay Eye Shadow Colors the Car
Shadow Paints Car in Desert
This CGI campaign for Urban Decay features a woman in a sun-drenched desert, standing alone in front of a black car. She holds up her smartphone, which reveals the Urban Decay 24/7 Glazed-On Shadow through captivating CGI effects.
The ad humorously reimagines the barren landscape as a canvas for beauty transformation. The shadow emerges from the device, transforming the car’s colour from black to various vivid shades. This CGI campaign blends fun with a memorable twist on makeup innovation.
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FOOH Impact ScoreSolid
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Credits
Brand:
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