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AMIRI Vinyl Record Player atop Capitol Records Building

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Credits

Brand: AMIRI

Who we think created this: why.cgi

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Metadata

Brand Industry: Fashion & Apparel

Country: United States of America

City: California

Effects / Animations: Large Objects, Complex Motion

Surroundings: Capitol Records Building, Buildings, Streets, Cars

Date posted: September 29, 2023

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In this AMIRI cgi campaign, a giant AMIRI RECORDS vinyl record player sits atop the iconic Capitol Records Building, creating a striking display. The scene unfolds as the record player opens, revealing a mint-colored vinyl disc prominently featuring the AMIRI logo, captivating the attention of everyone below. With an Effective use of CGI effects, this AMIRI campaign transforms a familiar landmark into a fresh, relatable spectacle, highlighting AMIRI’s Autumn-Winter 2023 collection.

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