Celio Jeans Loaded onto Airship at Tarmac

In this Celio vfx advertising, a colossal denim blimp bearing the brand’s iconic 'be normal.' slogan hovers above a busy airport tarmac as an imaginative menswear showcase takes flight. The scene unfolds as airport workers in high-visibility vests manage the surreal operation of loading enormous folded jeans into transport vehicles below, all set against a cloudless sky and the backdrop of a control tower. With a distinctive use of computer generated graphics, this Celio denim campaign transforms the familiar airport landscape into a fresh, relatable spectacle, highlighting Celio’s ambition to turn everyday style into larger-than-life moments.