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Five Guys Fries Overflow from Paper Bag

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Credits

Brand: Five Guys

Agency: Joel Brando

Production Company: Joel Brando

VFX: Joel Brando

Sound: Joel Brando

In this Five Guys cgi ad, the scene opens with a paper bag where a receipt is attached, resting quietly atop a city building. The scene unfolds as the camera gradually pulls back, revealing the massive scale of the bag positioned above Sergels Torg in Stockholm, Sweden. As pedestrians stroll below and traffic moves through the plaza, a gentle breeze lifts the receipt, triggering the paper bag to tear open and release an enormous cascade of fries that tumble down the building and flood the square, finishing with the reveal of a Five Guys tower marking the new location. With a captivating use of CGI effects, this Five Guys food animation cgi ad transforms an urban plaza into an unexpected food spectacle, highlighting Five Guys’ February 10, 2025, grand opening at Sergels Torg.

Metadata

Brand Industry: Food & Beverage

Country: Sweden

City: Stockholm

Effects / Animations: Floating & Flying Objects, Soft-Body, Rigid-Body, Avalanche, Morphing & Transformation, Large Objects

Surroundings: Sergels Torg, Buildings, Streets, Fountains

Posted on February 5, 2025

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