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Sephora Crane Puts Star on Stacked Gift Boxes

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Credits

Brand: Sephora

Agency / Production / VFX: Unknown

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Metadata

Brand Industry: Beauty & Personal Care

Country: France

City: Paris

Effects / Animations: Large Objects, Falling Objects, Rigid-Body

Surroundings: Palais De Chaillot, Eiffel Tower

Date posted: November 1, 2023

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In this Sephora vfx advertising, a scenic view of Palais de Chaillot reveals a towering arrangement of gift boxes shaped like a Christmas tree. The scene unfolds as an excavator carefully places a star topper at the peak, prompting the top box to open and release a cascade of smaller gift boxes, all set against the dazzling backdrop of the Eiffel Tower. With a fun use of computer generated imagery, this Sephora holiday campaign ad transforms an iconic Parisian landmark into a festive spectacle, highlighting Sephora’s invitation for everyone to shop their seasonal collection.

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