FOOH Impact Score:
Solid
Learn moreThis DM CGI campaign begins with a giant wall installation resembling an advent calendar coming to life as box-like compartments open one by one, releasing oversized beauty products. This moment cleverly highlights the excitement of DM's own brand calendar boxes from Balea and Trend it up as a great option for the traditional gift during the upcoming Christmas advent season, as a nearby shopper watches in awe while each new product emerges from the gift box. As a perfect blend of Captivating storytelling and Innovative product integration, the computer generated imagery enhancement is designed for promoting the festive gift tradition.
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