FOOH Impact Score:
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Solid
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In this DM fake out of home ad, a woman confidently strolls into a vibrant DM store and approaches an oversized gumball dispenser brimming with colorful beauty products under a sign labeled 'Express-Abholung'. The ad humorously reimagines a typical in-store pickup counter as a creative gumball machine, transforming the shopping experience into a seamless product drop-off through the DM app. A distinctive concept that masterfully blends fun and creativity with a memorable twist on convenience and modern retail service.
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