DM Gumball Dispenser Releases Beauty Products
B
FOOH Impact Score
Solid
S
A
B-Tier
C
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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In this DM fake out of home ad, a woman confidently strolls into a vibrant DM store and approaches an oversized gumball dispenser brimming with colorful beauty products under a sign labeled 'Express-Abholung'. The ad humorously reimagines a typical in-store pickup counter as a creative gumball machine, transforming the shopping experience into a seamless product drop-off through the DM app. A distinctive concept that masterfully blends fun and creativity with a memorable twist on convenience and modern retail service.
