Gessi Giant Flowers Bloom Across New York

Imagine Central Park turning into a blooming art installation overnight. That’s the innovative premise of this Gessi CGI campaign featuring the unveiling of Casa Gessi New York. The video unfolds as an aerial view of New York City reveals giant flowers blooming across vibrant green trees, with a glowing Gessi label floating at the center of a serene lake amidst the blossoms. The camera draws closer and transitions to a peaceful park setting, where a flower-decorated book rests on the grass surrounded by soft petals; as it opens to a page reading CASA GESSI NEW YORK, all surrounding flowers blossom simultaneously. The scene fades into a simple message – Casa Gessi New York opening soon – against a black background, closing with the iconic Gessi logo. Using distinctive CGI effects, this Gessi CGI campaign transforms New York City into an impactful product showcase.