Gessi Giant Flowers Bloom Across New York
Central Park blossoms for Casa Gessi
This CGI campaign for Gessi features the unveiling of Casa Gessi New York. The video opens with an aerial view of New York City, showing giant flowers blooming across vibrant green trees. A glowing Gessi label floats at the centre of a serene lake amidst the blossoms.
The camera then transitions to a peaceful park setting, where a flower-decorated book rests on the grass surrounded by soft petals. As the book opens to a page reading 'CASA GESSI NEW YORK', all surrounding flowers blossom simultaneously. The scene fades to a message – 'Casa Gessi New York opening soon' – against a black background, concluding with the iconic Gessi logo.
Using distinctive CGI effects, this campaign transforms New York City into an impactful product showcase for Gessi.