FOOH Impact Score:
Solid
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In this BHV Marais CGI campaign, a massive blue banner with the word 'soldes' elegantly scripted cascades down the curved façade of the iconic Parisian department store. The ad humorously reimagines the historic building as a giant announcement board, using the architectural landmark’s prominent location to amplify the seasonal sale message. A captivating piece that masterfully blends creativity with a memorable twist on urban retail promotion.