FOOH Impact Score:
Solid
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This BPerfect Cosmetics vfx advertising begins with an oversized Chroma Cover foundation bottle rolling through the bustling streets of Galway City. This moment cleverly highlights the brand’s product visibility as the giant bottle effortlessly navigates city traffic and towers beside historic buildings, eventually making a bold impact as it comes to rest against the entrance of Eyre Square Centre, transforming the shopping mall façade into a giant product reveal for the store’s grand opening. As a perfect blend of resonant storytelling and distinctive product integration, the CGI effects enhancement is designed for announcing the brand’s expansion with bold physical representation.