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CASETiFY Elephant Drops Phones from Cage

B
FOOH Impact Score

Solid

S A B-Tier C
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Credits

Brand: CASETiFY

Who we think created this: Why.CGI

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Metadata

Brand Industry: Consumer Electronics & Technology

Country: Thailand

City: Bangkok

Effects / Animations: Character Animation, Avalanche, Rigid-Body

Surroundings: Shopping Mall, City

Date posted: October 29, 2023

Source: Instagram

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Imagine a traditional cultural icon triggering a modern tech surprise. That’s the engaging premise of this CASETiFY faux ooh ad featuring the Ultra Bounce phone case. The video unfolds as a decorated elephant at Bangkok's CentralWorld uses its trunk to pull a cord, releasing a large suspended grid structure from the top of the building. The structure dramatically collapses, unleashing hundreds of phone cases that fall to the ground below, merging a national symbol with a product built for durability in a single unforgettable moment. Using computer generated imagery, this CASETiFY faux ooh ad transforms a busy urban location into a memorable product showcase.

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