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Improvable
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In this Haier fake ooh ad, a helicopter lifts a giant television over the skyline of Madrid while hundreds of tennis balls rain onto the streets below. The ad humorously reimagines the city's skyline as an open-air tennis arena with a screen so large it feels as if the match is live above the city. A captivating piece that masterfully blends humor and creativity with a memorable twist on immersive viewing experiences.