Cetaphil Clouds Formed like Cleanser Bottle
Cetaphil Clouds Over Malibu
This faux out-of-home (FOOH) advertisement for Cetaphil features a giant cloud formation shaped like their signature pump bottle. The video presents a dreamlike spectacle above Malibu Beach, where white clouds form the exact silhouette of a Cetaphil bottle.
A branded blimp floats at the centre of the cloud formation, while human hands reach up towards the sky, appearing to dispense product directly from the heavens. Computer-generated graphics are used to transform the Malibu skyline into an innovative product showcase.
A
FOOH Impact ScoreImpressive
SA-TierBCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more
Credits
Brand:
Artist:Unit9
Pupa Milano Massive Mascara Transforms City Skyline
DrawLight
Durex Packet Gel Applied on Train From Parachute
Sephora Magnet Pulls Cleanser From Store Façade
Amazon Beauty Giant Lipsticks Leave Trail Across City
Jif Sneaker Car Wash Station Along the Highway
Biotherm Products Roll on Conveyor
MÁDARA Green Plants Bloom on Store Facade
Tamed Kaaos
Benefit Workers Cleaning Woman’s Face on Mural
Kiehl's Serums Transforms Cab
L'BEL Makeup Remover Shines Bicycle Lane
Naturium Products Arrive at Store on Parachute
Gold Apple Giant Box Burst in A-Tower