Chelsea FC Building Turned into Claw Machine
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Outstanding
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This Chelsea FC mixed reality ad begins with the dazzling transformation of a Tokyo skyscraper, as its towering façade glows in the team’s iconic blue. This moment cleverly highlights the club’s global appeal as adorable plush mascots dressed in Chelsea kits come to life, blending English football enthusiasm with Japanese kawaii culture in a unique cityscape spectacle. As a perfect blend of creative storytelling and distinctive product integration, the CGI effects enhancement is designed for expanding international fan engagement ahead of the Premier League season.
