Chelsea FC Building Turned into Claw Machine
Chelsea FC Claw Machine in Tokyo
This mixed reality advertisement features a Tokyo skyscraper transformed into a giant claw machine. The building's façade glows in Chelsea FC's iconic blue, highlighting the club's global appeal.
Adorable plush mascots, dressed in Chelsea kits, come to life within this unique cityscape spectacle. This blends English football enthusiasm with Japanese kawaii culture.
The CGI effects enhance the creative storytelling and product integration, designed to expand international fan engagement ahead of the Premier League season.
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FOOH Impact ScoreOutstanding
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Credits
Brand:
Artist:The Berry
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