Chevrolet Balloons Carry the Flag of Kuwait
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FOOH Impact Score
Impressive
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A-Tier
B
C
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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In this Chevrolet FOOH campaign, colorful balloons in the national colors float via augmented reality above the iconic Kuwait Towers. The ad humorously reimagines a traditional skyline with a patriotic digital celebration where Chevrolet vehicles appear subtly in the foreground, aligning the brand with a cultural moment. A dynamic display that masterfully blends authenticity with a memorable expression of national pride.
