Claro Red Umbrella Hovers Above the City
The Penguin's Red Umbrella Over São Paulo
This Max and Claro tv+ fake out-of-home advertisement features a giant red umbrella, emblazoned with 'PINGUIM', rising above São Paulo's iconic clock tower at dusk. It casts a dramatic silhouette, transforming the skyline into a moody Gotham City.
The computer-generated imagery reimagines the familiar cityscape with The Penguin’s iconic weapon roaming the streets. It stops beside a Claro store and digital panels, teasing his rise through the HBO Original series. The ad concludes with The Penguin’s chilling claim: 'A cidade será nossa' (The city will be ours).
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FOOH Impact ScoreSolid
SAB-TierCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more
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Artist:Sailor Studio
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