Claro Red Umbrella Hovers Above the City

In this Max and Claro tv+ fake out of home ad, a giant red umbrella emblazoned with 'PINGUIM' rises above São Paulo's iconic clock tower at dusk, casting a dramatic silhouette that transforms the skyline into a moody Gotham City. The ad dramatically reimagines the familiar cityscape with a computer generated imagery twist—The Penguin’s iconic weapon roaming the streets, stopping beside a Claro store and digital panels teasing his rise through the HBO Original series. A memorable concept that masterfully blends narrative depth with brand identity, leaving viewers with The Penguin’s chilling claim: 'A cidade será nossa' (The city will be ours).