FOOH Impact Score:
Impressive
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In this Clay and Glow faux ooh ad, a massive pink cosmetic case unzips in the middle of a cobblestone shopping street, spilling out bottles and jars of life-sized skincare products. The ad humorously reimagines an everyday plaza as a larger-than-life vanity, with bright moisturizers and sleek serums tumbling out while a model airplane glides overhead trailing a 'Up to 50% Off' sale banner. A creative installation that masterfully blends humor and creativity with a memorable twist on skincare.