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Sephora Train Drops Gifts at Station

Train Drops Gifts at Station in a fake-out-of-home ad of Sephora View this post on Instagram

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Credits

Brand: Sephora

Agency / Production / VFX: Unknown

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Metadata

Brand Industry: Beauty & Personal Care

Country: Romania

City: Bucharest

Effects / Animations: Large Objects, Rigid-Body, Fire & Smoke, Avalanche

Surroundings: Gara Basarab, Trains Station

Date posted: December 7, 2023

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This Sephora FOOH ad begins with a Sephora-branded steam locomotive pulling into the Gara Basarab station in Bucharest. This moment cleverly highlights the excitement of holiday gifting as the train arrives brimming with gift boxes, some wrapped in Sephora-branded paper, which spill out onto the platform as the doors open, inviting viewers to discover the perfect Christmas presents. As a perfect blend of surprising storytelling and captivating product integration, the CGI effects enhancement is designed for boosting holiday gift awareness and customer engagement.

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