FOOH Impact Score:
Impressive
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Imagine a suburban supermarket submerged in floodwater. That’s the captivating premise of this E.Leclerc CGI ad featuring a hyper-realistic, digitally rendered scenario of a well-known retail store underwater. The video unfolds as rising waters slowly engulf the E.Leclerc building while shopping carts float through aisles and product shelves sway gently beneath the surface, emphasizing the vulnerability of even the most established locations. Using innovative computer generated graphics, this E.Leclerc CGI ad transforms the ordinary supermarket into an immersive product showcase, drawing attention to environmental themes and emergency preparedness.