Fabienne Chapot Bow Inflates on Glittered Shoes
B
FOOH Impact Score
Solid
S
A
B-Tier
C
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This Fabienne Chapot vfx advertising begins with an oversized pair of pink glittering pumps emerging atop an Amsterdam canal bridge. This moment cleverly highlights the brand’s iconic bow shoe design as the sparkling heels swell to monumental size against the historic backdrop and then dissolve into a surreal cascade of pink and black particles that drift across the water and over rooftops. As a perfect blend of effective storytelling and engaging product integration, the CGI effects enhancement is designed for increased brand visibility and social media buzz.
