FOOH Impact Score:
Solid
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In this Free AF cgi video, a massive can of the alcohol-free beverage appears suspended from a construction crane in a Walmart parking lot, directly above the store entrance. The scene unfolds as this theatrical Free AF FOOH ad transforms a typical retailer space into a literal interpretation of the phrase “drop it like it’s hot,” celebrating the brand’s arrival to Walmart shelves. With a clear use of computer generated imagery, this Free AF alcohol-free drink campaign cgi video transforms familiar suburban spaces into a fresh, relatable spectacle, highlighting Free AF’s retail expansion initiative.