FOOH Impact Score:
Outstanding
Learn moreIn this Jacquemus mixed reality ad, a large book is gently caught by the breeze in the Gardens of Versailles. The pages of the fashion magazine, containing images from Jacquemus' Fall 2023 fashion show as captured by Martin Parr, flip one by one, moving effortlessly through the air. The ad humorously reimagines a traditional fashion campaign with an engaging presentation that brings the book to life. A distinctive mixed reality ad that masterfully blends creativity with a memorable twist on fashion storytelling.
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