FOOH Ad Jacquemus Fashion Book by Martin Parr

Jacquemus Fashion Book by Martin Parr

Fashion Book by Martin Parr in fake-out-of-home ad of Jacquemus

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FOOH Impact Score:

Outstanding

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Credits

Agency / Production / VFX: Unknown

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Metadata

Brand Industry: Fashion & Apparel

Country: France

Effects / Animations: Large Objects, Complex Motion

Surroundings: Gardens of Versailles, Gardens, Palaces

Date posted: October 3, 2023

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In this Jacquemus mixed reality ad, a large book is gently caught by the breeze in the Gardens of Versailles. The pages of the fashion magazine, containing images from Jacquemus' Fall 2023 fashion show as captured by Martin Parr, flip one by one, moving effortlessly through the air. The ad humorously reimagines a traditional fashion campaign with an engaging presentation that brings the book to life. A distinctive mixed reality ad that masterfully blends creativity with a memorable twist on fashion storytelling.